Pittsburgh, PA

Paul
Scolieri

I build custom software for growing companies, run a digital cinema company on the side, and take a lot of photographs.

Hello

Software for businesses that outgrew their spreadsheets.

Founder of Lever Agency, where we build internal tools, portals, and AI workflows for small and mid-sized companies. Co-founder of Cinematiq. Corporate finance before any of that, so I speak both languages.

See the work → About me →
Paul Scolieri

Selected work

Things I've built, for clients and for myself.

  1. 01 Company · 2026 to now Custom business software for growing companies The agency I started in January 2026. We build internal tools, customer portals, dashboards, and AI workflows for small and mid-sized businesses, delivered in weeks rather than months.
  2. 02 Company · 2016 to now Digital cinema packages, now self-serve Co-founded in 2016 in San Francisco. Cinematiq makes the DCPs that film festivals and theaters project. In September 2026 we launched Instant DCP, an automated version of the service a filmmaker can order and receive without talking to anyone.
  3. 03 Side project · 2026 Turn family photos into coloring pages A side project for parents. Upload a photo, get a clean black-and-white coloring page back, color it on a phone or print it. The built-in library is free with no account.
  4. 04 Client work · 2023, Lake Worth FL Brand Ambassador Program We helped VIBES turn a loyal group of fans into a national network of brand ambassadors and independent sales reps. Using low-code applications, We helped to build an automated, game-like ambassador program that rewarded specific marketing and sales activity with points that can be redeemed for prizes, and create competition to be the highest ranking members.
  5. 05 Client work · 2023, San Francisco CA Custom Quote Calculator Cinematiq is a digital cinema technology company that needed a website rebuild. The services offered by Cinematiq are niche, and most of their traffic comes from search. We were tasked to build an interactive custom quote tool that would be used as the main lead generator for their website.
  6. 06 Client work · 2019-2024, San Jose CA Multi-Channel Marketing Strategy We helped Monmon Cats build a multi-channel sales funnel strategy to grow sales on their shopify store, and increase their customer base.
  7. 07 Client work · 2022, San Francisco CA Maxallure Adidas Collection Maxallure Skateboards is a west coast skateboard brand led by Karl Watson, professional skateboarder for Adidas. Maxallure released an exclusive clothing and skateboard collaboration with Adidas, which was a huge promotional opportunity for the upstart brand. We were tasked to design and build a custom microsite page on Maxallure's online store to promote the new collection.

All projects →

Off the clock

Photographs

A side project for the last fifteen years, mostly out West. A proper gallery is coming.

Photograph, Moraine Lake, Alberta
Moraine Lake, Alberta
Photograph, New York
New York
Photograph, Yosemite
Yosemite
Photograph, Horseshoe Bend, Arizona
Horseshoe Bend, Arizona
Photograph, San Clemente
San Clemente
Photograph, Pittsburgh
Pittsburgh
Photograph, Golden Gate, fog
Golden Gate, fog
Photograph, Grand Teton
Grand Teton

About

Three cities, one line.

Corporate finance first, then a decade of building things for small businesses. I'd rather show you a working demo than a deck. The longer version.

  1. Charlotte 2010 to 2014 Bank of America. Learned how big companies actually run.
  2. San Francisco 2016 Co-founded Cinematiq. Started building automations for brands.
  3. Pittsburgh now Home. Lever Agency, and most of the side projects.

From the archive

Writing

Posts from 2025 on automation and ecommerce. They predate the AI tools I use now, and are kept as written. New ones are coming.