Maxallure Skateboards is a west coast skateboard brand led by Karl Watson, professional skateboarder for Adidas. Maxallure released an exclusive clothing and skateboard collaboration with Adidas, which was a huge promotional opportunity for the upstart brand. We were tasked to design and build a custom microsite page on Maxallure's online store to promote the new collection.
CLIENT
Maxallure Skateboards is a west coast skateboard brand led by Karl Watson, professional skateboarder for Adidas.
YEAR, LOCATION
2022, San Francisco CA
SERVICE
Web Design & Development
VISIT
Maxallure X Adidas
TOOLS
THE CHALLENGE
The client wanted to feature a variety of content that was created for the Adidas campaign directly on the collection page, alongside the featured products. We needed a compact design that could showcase video, images, and products with clear calls to action.
01
Feature as much content as possible without overdoing it
02
Create clear calls to action for sales
RESULTS
We created a separate look book for the extra photo content on a separate overflow page, so that users can explore the amazing photography without distracting from the products. We featured the collaboration video as the feature in the hero section of the page as a teaser for the mountain of content available. Products were featured just below the fold, so users did not have to go far to add items to cart.
BI Dashboard to Help Sales Teams Spot Opportunities
Dynamic Quote Tool That Calculates Prices Instantly
Multi-Channel Marketing That Scales With Automation
Get my best tools and time-saving systems in your inbox every week
